Hair Straightening

Keratin Smoothing Treatment

A procedure that infuses natural keratin deep into the hair’s cuticle, this extremely popular procedure eliminates up to 95% of frizz while adding amazing shine, silkiness and condition to the hair. The results can be rather extraordinary to say the least. Keratin Complex treatments and styling products are formulated to contain natural keratin protein, which rebuilds, restores, and rejuvenates all types of hair including color-treated and chemically-processed hair!

How long does it last?
It is a semi-permanent procedure that lasts approximately 3 months. This may vary depending on how porous your hair is.

How long does it take to do the procedure?
It can take anywhere from 2-5 hours to perform the service. Depending on the length and density of your hair.

What type of hair is this for?
Wavy, curly or frizzy hair (not recommended for kinky curly or coiled hair).


Keratin Express Blowout

This is a unique, affordable, fast service that gives the hair a softer, smoother and silkier texture so you’ll be frizz-free in no time. At about 1/3 the cost of a Keritin  Straightening, it’s a great add-on service with your regular cut or color appointment. And, you can wash your hair in just 24 hours. If you’ve always wanted to try the Keratin but didn’t have the time or money, the Keratin Express Blowout is perfect for you!

How long does it last?
Approximately 6-8 weeks

How long does it take to do the procedure?
It’s quick — only 30-60 minutes!

What type of hair is this for?
All hair types.


Thermal Straightening Treatment (Opti-Smooth)

Similar to the Japenese straightening system, this thio based treatment permanently straightens the hair. After an Opti-Smooth heat service your hair will look like you flat ironed your hair every day. No frizz or curl — just beautiful, straight, shiny, healthy hair.

How long does it last?
Permanently! Your new hair will grow in and have the same curl and texture that it always had but the rest of your hair is permanently straight and will stay that way until it is cut out.

How long does it take to do the procedure?
This is a 4-step process and can take approximately 4 hours depending on the length and density of your hair.

What type of hair is this for?
Wavy, curly and frizzy hair (not recommended for kinky, coiled or heavily highlighted hair).


Opti-Smooth Cold Service

Opti-Smooth Cold is designed to keep your curls. It will help make them looser and softer.

How long does it last?
It is a semi-permanent procedure that lasts approximately 3 months. Depending on how porous your hair is.

How long does it take to do the procedure?
Approximately 1-2 hours, depending on length and density of hair.

What type of hair is this for?
Wavy, curly, very curly (not recommended for kinky coiled hair).


Relaxers

A sodium hydroxide or calcium hydroxide based cream, relaxers straighten kinky or coiled hair.

How long does it last?
These treatments need to be touched up every 6-8 weeks, depending on your hair texture and how fast your hair grows.

How long does it take to do the procedure?
Approximately 1 hour, depending on the length and density of your hair.